Here are some digital bits and bites from my work. All this stuff belongs to Aritzia (but I wrote it). Some of these photos are clickable and will lead you to exciting fashion campaigns. Have fun!
Women to the Power of Women was one of the first campaign taglines I wrote at Artizia (it made history as the company’s first math-related mantra). The tagline has seen been incorporated into Aritzia’s year-round branding.
I had the pleasure of interviewing miss Pamela Anderson in Ladysmith, B.C., for Babaton’s Fall 23 campaign. I can confirm she’s just as iconic in person.
Aritzia released a four-episode web series starring the queen of the internet, Emma Chamberlain, as part of their Sunday Best Spring 23 campaign. I wrote the script and surrounding copy for this little series. I realize “a show about nothing” is derivative, but I think of it as an homage.
This was probably my favourite gift-card related email.
